Yes, I work under an alias — Vlad Forget — not because I'm hiding, but because a good name is just another piece of product design.
Product DesignerUAE, Abu Dhabi
Own the end-to-end design process for key product features, from discovery and research through wireframes, prototypes, and final UI, ensuring alignment with business and user goals.
Define product design strategy and mentor junior/middle designers, providing feedback on their work and helping them grow their craft.
Partner with product managers and engineering leads to shape roadmaps, validate ideas through user testing, and drive data-informed design decisions.
Establish and evolve the design system, ensuring consistency and scalability across the product ecosystem.
Lead design reviews and cross-team critiques, setting quality standards and keeping the whole team aligned on a single design direction.
Run discovery workshops with stakeholders to frame problems, prioritise features and translate business goals into clear design requirements.
Plan and analyse usability tests and A/B experiments, using the results to justify design decisions and measure their impact on key product metrics.
Collaborate daily with engineering during implementation, reviewing builds and fine-tuning interactions, spacing and motion until they match the intended design.
Designed user flows, wireframes, and high-fidelity UI screens for core product features based on business requirements and user needs.
Collaborated with developers to ensure accurate implementation of designs and resolved UI/UX inconsistencies during development.
Contributed to and maintained the design system components used across the product.
Turned analytics and user feedback into concrete design improvements, prioritising fixes that reduced friction in the core user journeys.
Prepared detailed specifications, states and edge cases for handoff, and supported developers through implementation and QA.
Participated in sprint planning and daily stand-ups, estimating design work and coordinating deliverables with product and engineering.
Designed the digital ordering platform for a medical-equipment supplier — a catalogue, product configurator and B2B checkout used by clinics and hospital procurement teams.
Turned complex purchasing flows — quotes, bulk and recurring orders, certificates and compliance documents — into clear, low-friction interfaces.
Designed dashboards for order tracking, delivery status and equipment servicing, giving clients a single view of their inventory.
Worked closely with the sales and logistics teams so real supply constraints, lead times and certification requirements were reflected in the product.
Built and maintained the platform's design system with accessibility in mind, keeping dense catalogue and specification data legible for busy professional users.
Delivered end-to-end product design solutions for clients, including UX research, wireframing, and UI design for web and mobile platforms.
Worked directly with clients to gather requirements, present design concepts, and iterate based on feedback within tight deadlines.
Created interactive prototypes to communicate design intent and support development handoff.
Adapted design approach across multiple projects and industries, balancing client needs with UX best practices.
Managed the full project cycle independently — scoping, estimates, timelines and regular progress updates for each client.
Built compact design systems and reusable UI kits so clients could scale their products consistently after handoff.
Designed intuitive user interfaces and user flows for web applications, translating requirements into wireframes and polished UI designs.
Conducted user research and usability testing to inform design decisions and improve product usability.
Collaborated with cross-functional teams (developers, product managers, QA) to ensure design consistency and successful feature implementation.
Maintained and contributed to the company's design system and UI component library.
Redesigned key screens to improve clarity and accessibility, following WCAG contrast and readability guidelines.
Documented user flows and interface states, keeping design files organised and easy for the team to navigate.
Created wireframes, mockups, and prototypes for various client projects across web and mobile platforms.
Conducted basic user research and competitive analysis to inform design decisions.
Communicated with clients to understand project goals and delivered design solutions within scope and timeline.
Prepared design assets and specifications for developer handoff.
Iterated on layouts and visual details based on client feedback, gradually building a consistent style for each product.
Learned and applied core UX principles on real projects — information architecture, visual hierarchy and mobile-first design.
eSim
eSim is a mobile app for renting electric and traditional bikes across the city. I designed the full journey — from finding a bike on the map and unlocking it, to tracking a live ride and paying without friction. The goal was to make city cycling feel as effortless as unlocking your phone.
Achievements:
Designed the complete end-to-end rental flow — from browsing available bikes on the map to unlocking, riding and paying — collapsing what is usually a clunky multi-step process into a few confident taps.
Built a real-time live-ride screen that keeps duration, speed, distance and calories readable at a glance, with clear empty, loading and error states so the app stays reassuring even when the network or a bike is unavailable.
Shaped the full visual language — iconography, colour and a reusable component library — and prepared a complete developer handoff with specs, states and interactive prototypes.
Halo is a health companion that tracks sleep, steps and daily activity. I focused on turning dense, overwhelming health data into a calm, glanceable interface — one where a single look tells you how your day is going and what to do next, without any noise or pressure.
Achievements:
Designed calm, glanceable dashboards and a flexible widget system for sleep, steps, weight, nutrition and workouts, turning dense health data into clear insights a user can read in a single look.
Built an accessible colour and typography scale so the data stays legible in bright daylight and in dark mode, and structured weekly and monthly summaries that help people spot real trends over time.
Worked closely with users through research and testing to refine the core flows, then owned the dev handoff with detailed specs, motion guidelines and interactive prototypes.
Nexiter is a fintech wallet for crypto and everyday payments. I designed a fast, secure experience for balances, swaps and transfers — one that makes an intimidating world of tokens and markets feel approachable, trustworthy and genuinely easy to use every day.
Achievements:
Designed the wallet home — balance, cards, quick actions and a clear transaction history — and built secure flows for send, swap, top-up and buying assets across multiple currencies.
Made complex crypto concepts approachable with simple wording, helpful hints and clear confirmation and security screens, so users always understand exactly what they are approving.
Created a bold dark visual style with a complete, scalable component set, and defined the micro-interactions and states that make every action feel fast, reliable and reassuring.
I've been in love with travelling since I was a kid — every new city, language and plate of street food is a small design study in how people actually live. The more places I see, the more ideas I quietly bring back into my work.
Japan reset the way I think about detail and calm. I try to get on a plane a few times a year, always with a camera in one hand and an empty notebook that never stays empty for long.
Game over
Score 0
Spacejump↑jump↓duck
Mini-game:
A little game so reading all this about me doesn't get boring — meet my pixel hamster. Help him dodge the obstacles: jump over the low ones and duck under the flying ones. Let's see how far you get.
Russian LanguageSince 2002 - NowC2
English LanguageSince 2009 - NowC1
Spanish LanguageSince 2022 - NowB1
languages:
Learning languages is one of my favourite habits — it's the fastest way to actually understand a culture instead of just passing through it. Every new language quietly rewires how I think and what I notice.
Three is not my finish line. Russian and English feel like home, Spanish is almost there, and French is next on the list — I really don't plan to stop counting.
Fav Music:
Music is the soundtrack to everything I design — I genuinely can't sketch a single screen in silence. My taste jumps from heavy nu-metal to dreamy psychedelia, and that contrast is exactly what keeps my ideas from getting boring.
These four covers are on permanent repeat — from Limp Bizkit's raw energy to Michael Jackson's timeless groove. Whatever I'm designing, one of them is usually playing in the background.
vlad_forget_all01.09.26
Right now I'm deep in a really exciting fintech project called Lumina — a crypto and everyday-payments app I'm designing from the ground up. The whole idea is to take something that usually feels intimidating — balances, swaps, subscriptions, saving goals — and make it calm, clear and genuinely nice to use. I'm obsessing over the small things: how a balance reads at a glance, how a transaction breaks down, how saving for a trip actually feels motivating instead of stressful. This is one of the home-screen directions I've been exploring. Still evolving, but I'm really happy with where it's heading.
vlad_forget_all05.08.26
Just got back from Greece and I'm already missing it. We spent the days wandering little stone alleys, drinking coffee in the shade and chasing the sunset by the water every single evening. There's something about the pace there — slow, warm, completely unbothered — that resets your head entirely. Half the trip I wasn't even taking photos, just sitting and watching the light change over the sea. Came back sunburnt, well-fed and genuinely happy. Greece, I'll be back.
vlad_forget_all02.07.26
Finally finished Better Call Saul, and honestly — it's the best show I have ever watched. The writing, the pacing, the camerawork, Bob Odenkirk's performance — every single frame feels deliberate, like someone agonised over it for hours. It's a slow burn, but that's exactly the point: you watch a decent man quietly talk himself into becoming someone else, and by the end it genuinely breaks your heart. Very few things in any medium are built this carefully. If you somehow haven't seen it yet — start with Breaking Bad and thank me later.
vlad_forget_all06.06.26
Egypt had been on my list for years, and finally standing in front of the Pyramids and the Sphinx did not disappoint — photos really don't prepare you for the sheer scale of it. It's wild to think it's all thousands of years old and built by hand. Yes, it's crowded, and yes, everyone at the market is trying to sell you something, but honestly that chaos is part of the experience. Between the history, the food and that desert light, it turned into one of the most memorable trips I've ever done. Absolutely worth it.
Links:
This is where I actually live online — the places I post work, save ideas and talk to people. Whatever I make usually lands on one of these first.
Behance for finished case studies, Pinterest for the mood boards and references I collect every day, and Telegram if you just want to reach me directly.
eSim
